The Startup Muster 2024 Report dives deep into Australia’s evolving tech startup ecosystem, revealing key trends and actionable insights for SMBs and tech founders.

Did you know that 70% of startups now leverage AI for key team functions, up from 56% in 2023?

Or that startups with certifications like SOC 2 achieve average revenues of $3.9M, compared to $800K for uncertified companies?

The report also highlights the rise of Deep Tech startups, which now make up 22% of the ecosystem, driving innovations in climate resilience, decarbonization, and environmental impact. Sustainability is front and center, with Greentech tripling from 5% of startups in 2018 to 14% in 2023.

This is your chance to uncover the strategies behind the success of Australia’s leading startups.

Share these insights with your audience and encourage them to download the full report to unlock growth opportunities and stay ahead in a competitive market.

Our aim is to position Coassemble as the leading, cost-effective solution for online training and e-learning creation.

By leveraging authentic and engaging content, we will drive awareness and encourage adoption within existing systems, including LMS platforms.

Campaigns should highlight Coassemble’s ease of use and versatility through a variety of formats such as tutorials, walk throughs, review of case studies / use cases.

Key features like AI document conversion, cloud-based SCORM compatibility, and compliance training capabilities will be showcased to build trust and credibility among potential users.

Through strategic partnerships with creators, we aim to generate compelling content that resonates with our target audience, ultimately driving engagement and increasing adoption rates.

This campaign will not only elevate brand awareness but also demonstrate how Coassemble simplifies the e-learning process, making it an indispensable tool for organisations seeking effective training solutions.

We’ve just launched our AI shopping assistant, and we’re confident it’s unlike anything you’ve experienced in online shopping.

This isn’t just another chatbot… It’s a seamlessly integrated tool that takes your shopping game to the next level. Better search, instant answers, personalised sizing and style advice, tailored recommendations, and so much more - all rolled into one smart (and friendly) assistant.

Now, we’re on the hunt for leaders in e-commerce and online retail to give it a spin and tell us what you think - honestly! You can experience it live on Blue Bungalow, one of Australia’s biggest women’s fashion retailers. 

Head to their site, interact with the tool, and see how it finds the perfect dress for your partner, friend, or mum… or maybe even a little something for yourself (if Blue Bungalow suits your vibe)!

Link: https://bluebungalow.com.au/ 

Campaign Ideas:

1. Side-by-side comparison: Showcase the Old Way vs. New Way of finding a specific product on a website—think traditional search bar vs. our advanced AI shopping assistant.

2. TikTok-style overlay video: Create a screen recording of you using the AI, with a selfie video overlaid as you narrate your thoughts in real time.

3. Authentic messaging: Highlight the simplicity of the user experience, sharing what surprised you the most about how intuitive and helpful the tool is.

4. “The Future is Shopping with AI”: Position this as the next evolution in shopping. Encourage brands to adopt AI-powered shopping because that’s where customers are heading.

5. Key takeaways: “Better search, better support, better product suggestions…” emphasising how it improves the shopping journey.

6. Personal story: Share how you found the perfect gift or dress for someone (e.g., considering skin allergies and specific materials, or finding the ideal fit for a unique body type). It’s all about showcasing how tailored and accurate the AI recommendations are!

Retail Global is Australia's premier eCommerce conference, bringing together industry leaders, innovators, and entrepreneurs to shape the future of online retail.

To amplify awareness of this incredible event, we are launching a LinkedIn Creator Marketing Campaign to spotlight the unique value Retail Global offers.

Our event is on 28-30 May 2025, Gold Coast Convention Centre, Gold Coast.

Our LinkedIn Creator Campaign will run from Jan-May 2025

Track Record is like “Spotify Wrapped” for brands, highlighting the biggest brand and pop culture moments of 2024.

We surveyed 20K+ people across the US, UK, Australia, Canada, and New Zealand to discover the year’s most memorable moments. Launching Monday, 9 December, the campaign includes a report with demographic breakdowns, insights into brand and culture intersections, wrap-around articles, and a fun meme generator for sharing personal favourites.

Purpose: This campaign is a lighthearted look back at the year, inviting creative, funny posts that playfully celebrate or poke fun at standout brand and pop culture moments from 2024.

New research from Tracksuit and TikTok reveals how once bitter rivals—performance and brand marketing—achieve better outcomes together.

This report dives into:

🤝 Why if you want to drive business metrics, brand matters.

📈 How high brand awareness advertisers drove 2.86x higher conversion rates than low awareness advertisers.

🚀 How to harness the BFF power of brand and performance marketing to build a sustainable, profitable business.

We'd love to work wth creators who can help us share this report to the world!

How to avoid the seven deadly sins of emotionless advertising to fuel brand growth.

For over a decade, marketers have grappled with the tension between short-term sales spikes and long-term brand building, as highlighted in the landmark study "The Long and Short of It."

While most marketers understand the value of emotional advertising for sustained, profitable growth, the pressure to show quick returns often leads to an over-reliance on rational, product-focused campaigns.





Emotionless advertising undermines growth efficiency.

• According to a new research paper by Tracksuit, ads that trigger happiness or excitement are 27% more likely to be shared and drive fame.

• Not only that, but emotional ads boost a brand's price premium by up to 40%, making customers more willing to pay a premium 💸🛍️

We'd love to work wth creators who can help us share this report to the world!

We're looking for creators to help spread awareness of the importance of brands capturing First Party Data as we're transitioning into a cookie-less digital landscape.

We'd love to collaborate with creators that have high-level D2C marketers within their audience to create content that highlights how important First Party Data and consumer data privacy is for long-term marketing and CX success.

Graphiker enhances brand visibility and organic reach on LinkedIn via the company's profile and founder Matt's page. Our strategic approach aims to increase traffic, generate high-quality leads, and boost sales.

Key Strategies:

- Align with Industry Thought Leaders: Partner with influencers to amplify our message and position Graphiker as an industry leader.

- Repurpose Content: Maximise content value by adapting it across formats and channels for extended reach.

- Boost Brand Awareness: Use engaging posts, visuals, and interactions to enhance LinkedIn presence.

- Generate High-Quality Leads: Attract and convert leads using targeted, data-driven content.

- Drive Sales: Turn traffic and leads into sales through personalised follow-ups and relevant content.

Join Graphiker to elevate your brand, connect with leaders, and drive growth.

Our goal is to significantly increase awareness of Outstaffer across LinkedIn and demonstrate our unique value proposition through creative content.

• Align with industry thought leaders

• Repurpose content

• Boost brand awareness

• Generate high-quality leads

• Drive sales

Our goal is to significantly increase awareness of Give + Get so we can help more charities while increasing employee productivity and sense of community and belonging.

• Align with industry thought leaders

• Repurpose content

• Boost brand awareness

• Generate high-quality leads

• Drive sales

——

Content Guidelines

We help you draft effective content that aligns with your voice and that will also benefit Give + Get.

• Creative Freedom: A range of creative freedom to ensure posts are authentic and remain in your natural voice.

• Content Options:

  • Text-only post

  • Text with image

  • Carousel post

  • Video & text post

Our goal is to raise awareness for SmartFinn Advisors amongst property, finance, mortgage experts and coaches to showcase how SmartFinn Advisors services can benefit their clients and audience. Establishing SmartFinn Advisors as the leaders in the mortgage broker industry.

• Align with industry thought leaders

• Repurpose content

• Boost brand awareness

• Generate high-quality

Payment Terms: Payment to be made to Partnar.io prior to posting to ensure both parties receive the desired works.

Our goal is to raise awareness for promo Punks amongst branding and marketing professionals to showcase how their services can benefit their business, clients, or staff. Establishing Promo Punks as the leaders in the promotional product industry.

• Align with industry thought leaders

• Repurpose content

• Boost brand awareness

• Generate high-quality leads

• Drive sales