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Campaign
About the Campaign
How to avoid the seven deadly sins of emotionless advertising to fuel brand growth.
For over a decade, marketers have grappled with the tension between short-term sales spikes and long-term brand building, as highlighted in the landmark study "The Long and Short of It."
While most marketers understand the value of emotional advertising for sustained, profitable growth, the pressure to show quick returns often leads to an over-reliance on rational, product-focused campaigns.
Emotionless advertising undermines growth efficiency.
According to a new research paper by Tracksuit, ads that trigger happiness or excitement are 27% more likely to be shared and drive fame.
Not only that, but emotional ads boost a brand's price premium by up to 40%, making customers more willing to pay a premium 💸🛍️
We'd love to work wth creators who can help us share this report to the world!
Objective of the campaign:
Brand Awarness
Type of compensation:
Payment or Exposure
We're open to all offers. Please submit your proposal!
Type of Campaign:
Images
Deliverables
With this campaign we would love for creators to share their experience with one of the "seven deadly sins of emotionless advertising."
💡Ideas:
What was one of the deadly sins you once committed with your advertising?
What is a common sin you see and how can it be fixed?
What was something new you learned from the report?
Content:
Thought leadership style posts
Can be video
Mentions and Tags
@tracksuit
CTA: download the report. (you'll be provided with a unique tracking link)
Content Requirements
Please provide your unique perspective on the report, tie it back to your own experience and insights/outcomes.
Example of a successful post:
You'll notice each creator has provided their own unique perspective and insights to the campaign 🙌
The Creators (seeking)
Type of Audience:
Marketers
CEOs / Founders
Number of followers:
10-50K
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Join thousands of other leaders and creators who are monetising their knowledge.
