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Campaign
About the Campaign
We’ve just launched our AI shopping assistant, and we’re confident it’s unlike anything you’ve experienced in online shopping.
This isn’t just another chatbot… It’s a seamlessly integrated tool that takes your shopping game to the next level. Better search, instant answers, personalised sizing and style advice, tailored recommendations, and so much more - all rolled into one smart (and friendly) assistant.
Now, we’re on the hunt for leaders in e-commerce and online retail to give it a spin and tell us what you think - honestly! You can experience it live on Blue Bungalow, one of Australia’s biggest women’s fashion retailers.
Head to their site, interact with the tool, and see how it finds the perfect dress for your partner, friend, or mum… or maybe even a little something for yourself (if Blue Bungalow suits your vibe)!
Link: https://bluebungalow.com.au/
Campaign Ideas:
Side-by-side comparison: Showcase the Old Way vs. New Way of finding a specific product on a website—think traditional search bar vs. our advanced AI shopping assistant.
TikTok-style overlay video: Create a screen recording of you using the AI, with a selfie video overlaid as you narrate your thoughts in real time.
Authentic messaging: Highlight the simplicity of the user experience, sharing what surprised you the most about how intuitive and helpful the tool is.
“The Future is Shopping with AI”: Position this as the next evolution in shopping. Encourage brands to adopt AI-powered shopping because that’s where customers are heading.
Key takeaways: “Better search, better support, better product suggestions…” emphasising how it improves the shopping journey.
Personal story: Share how you found the perfect gift or dress for someone (e.g., considering skin allergies and specific materials, or finding the ideal fit for a unique body type). It’s all about showcasing how tailored and accurate the AI recommendations are!
Objective of the campaign:
Brand Awarness
Type of compensation:
Payment or Exposure
Please provide a proposal :)
Type of Campaign:
Video
Deliverables
Creative freedom: Express your unique voice and maintain authenticity in every post. We want content that feels genuine and resonates with your audience!
Content format: Video (also see campaign ideas above)
Content requirements:
Captivating video captions: Pair video content with thought-leadership-style captions that discuss the future of AI in e-commerce.
Example: “The future of online shopping is here. Seamless, smart, and personalised. Could your store keep up with AI-driven customer expectations?”
Authenticity first: Share your honest perspective. What stood out? What exceeded your expectations? What could this mean for e-commerce moving forward?
Future-focused: Provide your unique take on how AI is set to reshape (or is already reshaping) e-commerce and retail experiences.
Engage your audience: End posts with an interactive call-to-action, such as:
> “What’s one thing you wish online shopping could do better? Comment below!”
> “Have you tried AI-powered shopping yet? Share your thoughts!”
Campaign Start: Week of 13th Jan 2025
* Note to creators:
When using the AI shopping assistant for your content, please be aware that the response load time might take a few seconds. We’re fully aware of this and have plans to significantly increase speed in the near future. However, our current focus is on fine-tuning the fundamentals to ensure a seamless and accurate user experience. Speed enhancements are part of our roadmap and will follow once we’ve perfected the core functionality. Thank you for your understanding and support!
The Creators (seeking)
Type of Audience:
Marketers
CEOs / Founders
Number of followers:
10-50K
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