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Campaign
About the Campaign
Track Record is like “Spotify Wrapped” for brands, highlighting the biggest brand and pop culture moments of 2024.
We surveyed 20K+ people across the US, UK, Australia, Canada, and New Zealand to discover the year’s most memorable moments. Launching Monday, 9 December, the campaign includes a report with demographic breakdowns, insights into brand and culture intersections, wrap-around articles, and a fun meme generator for sharing personal favourites.
Purpose: This campaign is a lighthearted look back at the year, inviting creative, funny posts that playfully celebrate or poke fun at standout brand and pop culture moments from 2024.
Objective of the campaign:
Brand Awarness
Type of compensation:
Payment or Exposure
We're open to all offers. Please submit your proposal!
Type of Campaign:
Images
Deliverables
The brand moments included in the survey: The Olympics, Charli XCX ‘brat’ album release, Nike’s fall from grace, Stanley cup craze, Rhode x Hailey Bieber lipstick case, Liquid Death x ELF, Ozempic, Airbnb x Polly Pocket campaign, Victoria Secret’s comeback, The rise of Temu
The pop culture moments included in the survey: Kendrick vs Drake beef, Taylor Swift and Travis Kelce, Very demure, very mindful, The Euros, Chappell Roan’s rapid rise, brat summer, The Simone Biles effect, Willy Wonka Experience fail, Moo Deng, Oasis reunion
Our ask:
We want creators to use our meme generator and tell their followers what their personal favourite pop culture or brand moment was in 2024.
The caption copy can be tied to, e.g.:
Commentary on how brands can use culture to make connections with their audience
Why this particular brand/pop culture moment felt important
Why this particular brand/pop culture moment was their favourite
How this brand/pop culture moment blew up in the zeitgeist
The moment that the creator chooses does not have to be included in the survey. You could, for example, use “I’m looking for a man in finance”, or talk about a campaign you loved (Surreal Cereal, Michael Cera x CeraVe, Dove’s ‘The Code’). Sky’s the limit. It just needs to be a public brand or pop culture campaign, and not personal to you.
Content Requirements
Please provide your unique perspective on the report, tie it back to your own experience and insights/outcomes.
Example of a successful post:
You'll notice each creator has provided their own unique perspective and insights to the campaign 🙌
The Creators (seeking)
Type of Audience:
Marketers
CEOs / Founders
Number of followers:
10-50K
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Join thousands of other leaders and creators who are monetising their knowledge.
