Partnership Breakdown: Frank Body, Go-To Skincare and Sand and Sky

Collaboration is a powerful tool that can help brands reach new audiences, promote shared values, and create innovative and memorable products. In 2020, Australian skincare brands Frank Body, Go-To Skincare, and Sand&Sky came together to create the "Ultimate Self-Care Kit" - a limited edition collection that showcased the best of each brand's products and values. Let's take a closer look at the details of this partnership, why it worked, and what we can learn from it.

Let's breakdown the details of the partnership:
The Ultimate Self-Care Kit was a limited edition collection that contained a Frank Body Original Coffee Scrub, a Go-To Skincare Transformazing Sheet Mask, and a Sand&Sky Australian Pink Clay Porefining Face Mask. Each product was carefully selected to showcase the strengths and values of each brand - Frank Body's focus on natural and cruelty-free ingredients, Go-To Skincare's expertise in sheet masks, and Sand&Sky's use of Australian pink clay.


Why the partnership worked:
The partnership worked because it allowed each brand to reach new audiences and promote their shared values of natural ingredients, cruelty-free production, and sustainability. By collaborating with other like-minded brands, the Ultimate Self-Care Kit was able to provide customers with a holistic and comprehensive self-care experience that appealed to a wide range of consumers. The limited edition nature of the collection also created a sense of exclusivity and urgency among customers, driving up demand and generating buzz on social media.
It should be said that the collection sold out only hours after launching!


What can we take away from the partnership?
The partnership between Frank Body, Go-To Skincare, and Sand&Sky serves as a powerful example of how collaboration can help brands to differentiate themselves, reach new audiences, and create innovative and memorable products. By seeking out like-minded partners and creating unique and complementary products that speak to their shared values, brands can create powerful marketing campaigns that resonate with consumers and generate buzz on social media. Additionally, partnerships that promote natural ingredients, cruelty-free production, and sustainability can help brands to differentiate themselves and build brand loyalty among consumers who are increasingly conscious of the environmental and social impact of their purchasing decisions.

Want to start working on something like this with other brands? Here's some steps you can take.

Collaborate with complementary brands: By partnering with brands that have a similar target audience and complementary product offerings, you can expand your reach and appeal to new customers.
Start by researching relevant brands to collaborate with. Where do your customers go before and after they purchase your products? By starting there you'll get a good idea of what brands may be perfect to collaborate with.

Leverage social media: Social media can be a powerful tool for promoting partnerships and reaching new audiences. You can leverage your social media platforms to share updates about collaborations and engage with customers.

Create limited edition products: Limited edition products can create a sense of exclusivity and urgency, encouraging customers to make a purchase. You can create limited edition products in collaboration with other brands to generate excitement and increase sales.
Once you've identified brands that you think would make a great partnership with, reach out to them and start collaborating on ideas and propose creating a limited edition product line.

Offer value to customers: The Ultimate Self-Care Kit offered customers a value proposition by bundling three high-quality products at a lower price than if they were purchased individually. You can offer similar value to their customers by partnering with other brands to create exclusive bundles or discounts.


The collaboration between Frank Body, Go-To Skincare, and Sand&Sky serves as a powerful reminder of the benefits of collaboration and the importance of promoting shared values in marketing campaigns. By working together, brands can create unique and memorable products that resonate with consumers and drive business growth.