5 eCommerce Partnership Assets & How To Leverage Them

In the current digital landscape, with rising CPA costs, challenges in targeting ideal customer profiles due to iOS updates, and the decline of third-party data, it surprises me that many brands aren't placing a greater emphasis on B2B partnerships.
Let's dive into 5 different assets that most if not all D2C eCommerce brands have and how you can leverage them to get in front of new customers and provide value for your existing customers.

Email Database
Solus partner emails, newsletters, banners

Email is a powerful asset for your brand, proven to be highly effective in converting customers and nurturing relationships with your audience.

Consider introducing partnerships to your audience through a new segment, informing them about upcoming collaborations. 

Take inspiration from Terrakai Skin, a skincare brand that successfully implemented a "Supporting Australian Businesses" monthly partnership segment. 

They showcase Aussie businesses that share their sustainable and Australian-made values. This benefits their audience by providing exclusive offers and benefits Terrakai Skin by gaining exposure to new customers from their partners' audience.

Customer Orders
Gifts with purchase or flyers

If you have a product that can be sampled or has low manufacturing costs, GWP (Gift With Purchase) partnerships can be an ideal option.

This type of partnership allows your products to reach potential customers who may not have had the chance to try them or may be unfamiliar with your brand (Hello brand awareness).

If done right, you create urgency as the GWP is limited so your customers are more likely to purchase. It involves a trusted partner referring your product to consumers who already purchase complementary products.

An excellent example of this is demonstrated by Edible Beauty & Louvelle Wear.



Social Media
Dedicated posts, stories or giveaways

Running giveaways can be highly effective as an acquisition channel for brands. When executed properly, they yield impressive results.

Here are some advantages of implementing giveaways as part of your marketing strategy:
Expanded Reach: Collaborating with other ecommerce brands allows you to tap into their existing customer base and followers.Targeted Audience: By partnering with complementary ecommerce brands that share a similar target audience you ensure you're exposed to your ICP.Data Collection: Joint giveaways can be an effective way to collect valuable data allowing you to nurture new audiences into customers.

Thank You Pages
Post purchase offers

By presenting exclusive, highly relevant offers from your selected partner(s), you can provide added value to your customers.
To identify suitable partners, consider where your customers shop before or after engaging with your products.

Creating a network of partner brands that collaborate on post-purchase offers establishes a powerful and lucrative channel for expanding reach, targeting relevant audiences, boosting conversion rates, enhancing the customer experience, cost sharing, building brand association and trust, and gaining valuable data insights.

This collaborative ecosystem becomes an effective and profitable avenue for your business.

Your Products
Co-creating / co-branding products

Co-creating products requires dedicated time and meticulous planning, but the potential benefits make it a worthwhile investment when executed effectively.

It's no coincidence that prominent D2C companies collaborate to co-create products, as it generates excitement, leverages audiences, maintains relevance, and drives customer conversion.

By joining forces, companies harness the power of collaboration to create a buzz, expand their customer base, and ensure continued success in the market. Ksubi X P.E Nation's collaboration below.


I hope that this has given you some ideas and inspiration to start executing more partnerships. If you want to explore more partnership opportunities, seamlessly connect and collaborate with other brands that share similar customer profiles as yours, create a Partnar.io account here today.